If you are wondering what ingredients go into a successful web design, there are a few basics that just about any site should contain in order to achieve its ultimate goals. First and foremost, the name of the site should be prominently displayed throughout the web design whenever and wherever possible and practical, as well as the contact information for the entity that the site itself represents. Once you have covered the basics of branding, introductions, and connections thusly, make sure that the content your web design is built around is snappy, readable, and useful to the audience you wish to target. Success in this particular aspect of web design usually entails getting a feel for what your potential customers are looking for upon visiting the site you are building, and delivering what they want with as much style and panache as possible.
Once you have a handle on these basic aspects of decent web design, make sure that the interface that you are building around this content is as attractive and user-friendly as possible. This means ensuring that your web design includes easy to navigate menus, an intuitive way to find and use the information contained in the site itself, and ensuring that your finished web design is compatible with as many common browsers as possible. Once you have ensured that these web design aspects have been satisfactorily taken care of, make sure that you gather some feedback from both your web design client and a few likely users before publishing the site to the web. Take this feedback into account, make any web design alterations necessary, and then publish the finished product once it has been tweaked to satisfaction. Your efforts should hopefully be rewarded with an excellent and lovely addition to your web design porfolio that will hold up nicely for years to come!