Resellers who are able to deliver the right SEO to their clients will help them to see a 14.6 percent close rate on their leads, which is much higher than the 1.7 percent close rate that you will get with leads from outbound sources like direct mail and print ads. For some companies, that can be the difference between a new product or line being profitable, or barely breaking even. Modern resellers need to be able to stay on top of changes in search engine optimization because it can and will make a difference in the type of results that their clients see. Stronger results mean more sales, and more happy customers in the long term. For resellers that really want to get ahead, search marketing can provide the right path.
Search engines prefer the type of optimization resellers have to offer over advertised links, because they have a higher tendency to point users toward organic results. Organic improvements to a website, as performed through optimization, mean an increase in the quality of the content itself and its visibility. That means better results for less of an investment in the long term as well, as these improvements can be built up over time, as opposed to traditional advertising. Social media is also important to resellers who want to offer a total package of services, as 90 percent of adults who are online use social media for many different purposes throughout the day. That means there are a lot of potential consumers out there that may be interested in the products and services that companies have to offer, and that resellers need to be there if they want to be able to compete.
Web design is important because it leads to stronger organic results. When combined with social media marketing, web design reseller packages and SEO can all be part of the services that companies are looking for when they outsource their marketing. Most companies only respond to roughly 30 percent of their feedback on social media networks on average, because they simply do not have the time or attention to focus to communicating with everyone. Reselling SEO may involve providing social media services as well to some of the 30 percent of businesses which outsource at least a portion of their social marketing concerns. Resellers who can step in and provide that role may be seen as beneficial to businesses that take their marketing seriously.