Sales of merchandise and services online are anticipated to increase from the current rate of 7 percent to 9 percent by 2016, according to studies from Forrester Research. This percentage jump sounds pretty insignificant to the average person, but consider how much money changes hands in this world, and then think of how much a 2 percent jump would affect any company selling its wares online. Also by 2016, more than 50 percent of the money spend in retail will be heavily influenced by Internet marketing. Search engine optimization falls heavily into this category of online marketing.
Ninety three percent of online users will start any search they have for a product or a service with a search engine. The other seven percent either tool around until they hit what they are looking for, or they abandon their searches entirely. Of the 93 percent who use search engines regularly, 70 percent will click on the organic links that appear listed below sponsored advertisements. Companies that use SEO often have higher online sales because they are represented on the first results page of these searches.
Through SEO, a company wanting a stronger online reputation can have it, provided that company picks another company that will resell SEO well and effectively through a good provider. Those that resell SEO, normally marketing firms, web designers and the like, will help position these companies through a series of tactics. For those who resell SEO, help comes more in the form of communication than actual work, though, since the actual provider is the one doing all the major work. Companies that resell SEO basically are middle men and use SEO as one of many services they sell to clients. They package it together and resell it as one piece of a well rounded marketing approach.
When they resell SEO, these companies generally convey the information that a company wants about its online reputation to the provider, which then works on improving upon that online presence through blogging, original content creation, social media, and webpage back links. The provider additionally works to better position these companies through mobile devices, since customers are using these devices more than ever to learn about products. Thus, companies work with other companies that resell SEO to help compete in an entirely different way, one in which they are noticed everywhere people look, both in their stores through regular advertising and through SEO and other similar efforts.
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